According to research by Ford, even small changes can make the words in its interior graphics easier for everyone to read, regardless of their age. The effect is even more visible on aging Baby Boomers who might appreciate actually seeing the dashboard without squinting. And beginning next year, Ford has decided to begin the production of Ford’s Edge and Explorer SUV models with 40% larger fonts. And then later on...on other Ford models too, with higher contrast and larger fonts on the interior display screens control and A/C controls.
What an amazing concept !!
“Today, aging consumers are of great interest to companies including Ford. For the first time, people age 65 and over will outnumber children under the age of 5. It’s a transformation that’s changing the world, along with all kinds of products in it.” (according to Ford’s statements).
One thing is for sure. Larger words will mean that many of us will now actually know just how fast we're driving and won't be able to use that excuse if we are pulled over by the authorities. "But Officer... I couldn't actually read the dials on the dashboard so I had no idea I was doing 60 in a 35 mile hour zone."
So what will be next? What changes in product design should manufacturers take into consideration?